X Lead CRM - Built For Tradesmen, By Tradesmen
Built For Tradesmen, by Tradesmen

The CRM That Actually Gets Your Business

Stop wrestling with generic software. X Lead CRM is a custom buildout of GoHighLevel, designed by developers who've built 7-figure blue collar businesses. We understand your pain because we've lived it.

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Why Choose X Lead

Built Different, Because You Are

We're not just developers. We're tradesmen who scaled our own businesses and solved the problems that kept us up at night. Now we're sharing that solution with you.

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Built by Blue Collar for Blue Collar

Our team didn't just code this, we lived it. Founded 7-figure service businesses, dealt with the chaos, and built the system we wish we had from day one.

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Tailored Support That Gets It

Sure, you could go straight to GHL. But with X Lead, you get support from people who understand tradesman pain points, not just software features.

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Automations That Actually Work

We combined GHL's marketing power with modular automations designed specifically for service businesses. No guesswork. No generic templates. Just tools that work.

Powerful Features

Everything You Need to Dominate

Stop juggling 10 different tools. X Lead CRM brings everything under one roof with automations that save you hours every single day.

Smart Automations

Set it and forget it. Automatically follow up with leads, send appointment reminders, and nurture customers without lifting a finger. Built by someone who understands that every minute not on a job site is money lost.

ANIMATION #1
Smart Automations Visual

Invoice & Estimate Builder

Create professional invoices and estimates in seconds. Pre-loaded templates, automated calculations, and instant delivery. Get paid faster and look more professional doing it.

ANIMATION #2
Invoice & Estimate Builder Visual

AI-Powered Chat

Never miss a lead again. Our AI chat engages visitors 24/7, answers common questions, and books appointments while you're out crushing jobs. It's like having a full-time receptionist without the overhead.

ANIMATION #3
AI Chat Visual

Website Widgets

Embed powerful booking forms, chat widgets, and call-to-action buttons directly on your website. Convert more visitors into paying customers with zero technical knowledge required.

ANIMATION #4
Website Widgets Visual

Automated Review Requests

Build your reputation on autopilot. Automatically request reviews after job completion and manage your online presence across Google, Facebook, and more. More 5-star reviews mean more customers.

ANIMATION #5
Review Requests Visual

All-in-One Inbox

Texts, emails, Facebook messages, all in one place. Stop switching between apps. Manage all customer communications from a single, unified inbox and never miss an important message.

ANIMATION #6
Unified Inbox Visual

Smart Appointment Scheduling

Let customers book themselves with automatic calendar syncing. Set your availability once and let the system handle the rest. Reduce no-shows with automated reminders via SMS and email.

ANIMATION #7
Appointment Scheduling Visual

Visual Pipeline Management

See every lead, job, and opportunity at a glance. Drag-and-drop interface makes it easy to track progress from initial contact to completed job. Never let a hot lead slip through the cracks.

ANIMATION #8
Pipeline Management Visual

SMS & Email Marketing

Stay top of mind with automated marketing campaigns. Send seasonal promotions, maintenance reminders, and special offers. Turn one-time customers into repeat business with targeted messaging.

ANIMATION #9
SMS & Email Marketing Visual

Complete Reputation Management

Monitor and respond to reviews across all platforms from one dashboard. Get instant alerts for new reviews and handle negative feedback before it becomes a problem. Protect and grow your online reputation.

ANIMATION #10
Reputation Management Visual

Reporting & Analytics

Know your numbers inside and out. Track lead sources, conversion rates, revenue, and team performance with beautiful dashboards. Make data-driven decisions that actually grow your business.

ANIMATION #11
Reporting & Analytics Visual

Full Mobile App

Run your entire business from your phone. Respond to leads, check schedules, send invoices, and manage your team from anywhere. Your office fits in your pocket.

ANIMATION #12
Mobile App Visual

Build Your Website in Minutes

No tech skills needed. Drag, drop, done. Create a professional website that converts visitors into customers. Mobile-optimized templates built specifically for service businesses. Update it yourself whenever you want.

ANIMATION #13
Website Builder Visual

Professional Phone System

Get a dedicated business number with smart call routing and custom menus. Look like a pro, even if it's just you. Track which marketing drives calls, record for quality, and never miss an opportunity.

ANIMATION #14
Phone System Visual

Get Paid Instantly

Accept credit cards, ACH, and digital payments right from your invoices. No more chasing payments or waiting on checks. Secure processing with automatic receipts and reconciliation.

ANIMATION #15
Payment Processing Visual

Estimates with Photos

Show customers exactly what they're paying for. Add photos to each line item, build professional proposals on-site, and send them instantly. Close more deals by making your estimates crystal clear.

ANIMATION #16
Photo Estimate Builder Visual
Complete Feature Set

Everything Your Business Needs in One Platform

From getting the job to getting paid, X Lead CRM handles every aspect of your service business. Click each category to explore the powerful tools at your fingertips.

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Get the Job (Today's Money)
Game-changing features that capture leads and book paying jobs
Core Features
Call Tracking
Get different phone numbers for your trucks, website, and Google page to know exactly which one is making your phone ring.
Form Builder
Create custom "Request a Quote" forms that capture all the info you need, like job-site photos or service type.
Google Business Profile Chat
Lets customers message you directly from your Google Maps listing, with all messages landing in your one inbox.
Live Chat Widget
A little chat box for your website that lets a customer instantly message you to ask a question and book a quote.
Missed Call Text Back
The second you miss a call from a new number, the system instantly texts them back: "Hi, this is [Your Biz], I'm on a job. What do you need help with?"
Online Appointment Scheduling
A "Book Now" calendar for your website or Facebook page that lets customers see your available slots and book a quote themselves, 24/7.
Two-Way SMS/Text Messaging
A dedicated business phone number for texting clients, so you can stop giving out your personal cell and look more professional.
Unified Conversation Inbox
One single inbox on your phone or computer that holds every text, email, Facebook message, Instagram DM, and Google message.
Recent Updates (2024-2025)
AI Employee (Voice AI)New
A fully conversational AI that answers your phone 24/7, qualifies the lead, and books them into your calendar, all without you lifting a finger.
AI-Powered Business Card ScannerNew
Use your phone's camera to take a picture of a business card and the AI instantly creates a new lead in your system.
Conversation AI (AI Chatbot)New
An AI helper that takes over your website chat and text messages to answer common questions, qualify leads, and book appointments for you.
Facebook Lead Form IntegrationNew
Instantly pulls leads from your Facebook ads directly into your system, triggering follow-up texts and calls.
TikTok Lead Form IntegrationNew
Automatically captures leads from your TikTok ads and puts them into your follow-up campaigns.
WhatsApp IntegrationNew
Securely text with clients or crew members who prefer using WhatsApp, all tracked in your one central inbox.
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Manage the Job & Get Paid (Today's Work)
Look professional, manage your schedule, and get paid faster
Core Features
Calendar Management
A digital day-planner that shows all your booked jobs, quote appointments, and crew schedules in one clean, color-coded view.
CRM & Lead Management
Your digital customer list—a central database of every customer, their contact info, job history, and notes, all in one place.
E-Signature Capture
Lets customers approve your estimate or proposal by signing with their finger on their phone, so you can get the job started.
Google & Outlook Calendar Sync
Syncs your work calendar with your personal Google or Outlook calendar so you don't get double-booked.
Invoicing
Create and send professional invoices via text or email the moment the job is done, so you're not chasing checks.
Payment Processing (Stripe)
Take credit card payments right on your phone in the customer's driveway or by sending a simple text-to-pay link.
Sales Pipeline Management
A visual drag-and-drop board that shows every job's status, from "New Lead" to "Quote Sent" to "Job Done" to "Paid."
Task Management
A digital to-do list to create and assign tasks to yourself or your crew, like "Pick up parts for Johnson job."
Recent Updates (2024-2025)
Company Object TrackingNew
Group multiple contacts (like a property manager, a super, and an owner) under one single "Company" or "Property" profile.
Document Management & StorageNew
Upload and store job-site photos, signed contracts, and permits, all attached to the customer's profile.
Estimate & Proposal BuilderNew
Create and text professional-looking estimates and "good-better-best" proposals to customers to win bigger jobs.
Mobile App (New Version 4.0)New
A completely redesigned mobile app that makes it easier to manage your inbox, calendar, and pipelines from the field.
Multi-Day Rentals BookingNew
A special calendar that lets you book a job (or a piece of equipment) for multiple days in a row.
Point of Sale (POS)New
A simple system for taking payments in your shop or at your front counter for parts or walk-in service.
Round-Robin Team CalendarsNew
Smart dispatch that automatically assigns new quote appointments to the next available tech, ensuring work is split evenly.
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Automate Your Office (Your 24/7 Helper)
"Set it and forget it" tools that save hours of admin work
Core Features
Automated Campaigns
Automatically sends a series of follow-up texts and emails to a customer who received a quote but hasn't booked.
Automated Follow-ups
Ensures no lead falls through the cracks by sending appointment reminders, service reminders, and thank-you messages.
SmartLists
Create dynamic lists that automatically update, like "Customers Due for Service," "Past Customers," or "Unconverted Quotes."
Trigger Links
Create special links (e.g., "Click here for $50 off A/C tune-up") that automatically "tag" anyone who clicks, adding them to a follow-up list.
Voicemail Drops
Send a pre-recorded voicemail about a seasonal special directly to a list of customers' phones without ringing them.
Workflow Automation Builder
The "brains" of the whole system. A visual builder that lets you create "if-this-then-that" rules for complete automation.
Recent Updates (2024-2025)
Advanced Workflow BuilderNew
A new, more powerful canvas for building even smarter automations with more complex "if/then" logic.
AI Appointment ReschedulingNew
The AI understands when a customer texts "I can't make it" and automatically texts them back options to find a new time.
Content AI (for writing)New
An AI helper that writes professional-sounding emails, social media posts, and ad copy when you're short on time.
Reviews AI (for responding)New
Uses AI to analyze a customer's review (5-star or 1-star) and instantly write a polite, professional reply for you to approve.
Workflow Auto-Save & Version HistoryNew
Never lose your work when building an automation; the system now auto-saves and lets you roll back to old versions.
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Build Your Brand & Trust (Future Money)
Look professional online and stay top-of-mind for future work
Core Features
Blogging Platform
Post "before and after" stories of your best jobs to show up on Google when people search for local projects.
Dispute Fake Reviews
A tool to help you manage and dispute fake or malicious reviews left on your profiles.
Email Builder (Drag-and-Drop)
Design professional email newsletters (like a "Spring Maintenance" reminder) without needing any code.
Funnel Builder
Create simple, high-converting "Get a Free Quote" landing pages to use with your Google or Facebook ads.
Reputation Management (Review Requests)
Automatically texts customers a link to your Google profile to leave a 5-star review the moment you finish a job.
Review Widget for Websites
Automatically displays your best 5-star reviews right on your website to build instant trust with new visitors.
Social Media Scheduler
Plan and schedule all your "before and after" job photos to post on Facebook and Instagram for the whole week or month at once.
Website Builder
Build a full, professional, multi-page website that shows off your work, lists your services, and builds trust.
Recent Updates (2024-2025)
Local SEO Audit ToolNew
Generate a report that shows you exactly what you need to fix on your Google Business Profile to rank higher than your competitors.
SEO HeatmapsNew
See a color-coded map of your city showing exactly where you rank #1 on Google Maps and where your competitors are beating you.
WordPress Hosting & ResellingNew
A tool that lets you host and manage your (or your clients') WordPress websites.
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Advanced Business Tools (Scaling Up)
Advanced analytics, team management, and growth tools
Core Features
Ads Reporting (Facebook, Google, TikTok)
Connect your ad accounts to see exactly which ads are turning into paying jobs and which are wasting money.
API Access & Webhooks
A way for tech-savvy users to make X Lead CRM "talk" to other custom software you might be using, like a dispatching tool.
Attribution Reporting
See a lead's entire journey, from their first click on an ad to the final payment, to know what's really working.
Audit Logs
A detailed log that tracks all user activity and changes made within an account for security and accountability.
Customizable Dashboards
Create a custom "scoreboard" for your business that shows you the exact numbers you care about (e.g., "New Leads," "Quotes Sent," "Jobs Won").
Unlimited Users
Add as many people from your team or office as you need without paying extra per person.
White Label Platform
Rebrand the entire platform with your own logo to sell it to other tradesmen.
Recent Updates (2024-2025)
App MarketplaceNew
A store for approved third-party apps and integrations that plug into X Lead CRM to add even more specialized features.
Courses & MembershipsNew
Create a private online portal to host your safety videos and new-hire training manuals for your crew.
Lead Prospecting ToolNew
A tool to find potential local business leads that are missing key marketing elements (like a good website or Google Business Profile).
White Label Mobile AppNew
Get a fully branded mobile app with your company's logo in the Apple and Google Play stores for your clients or crew to use.

Ready to Supercharge Your Business?

Join the tradesmen who are working smarter, not harder. Book your demo today.

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